Our studio prepared a new rebranding for the company Tana, which specializes in the sale and installation of school boards and furniture.
As part of this rebranding, we designed a new logo that transitions from the original bold style to a more modern and minimalist one.
One of the key elements of the new visual identity is the children's doodles, which were chosen as a branding element. This unique element aims to improve recognition and bring playfulness and originality to the communication.
Other elements include a new claim and a different shade of orange, which together create a consistent and memorable brand.
We believe this new approach will underline the innovative and educational nature of the Tana brand and bring a fresh and dynamic visual style to help it grow.
