We have created a modern and intuitive website that accurately reflects the quality and innovation of Avtek products.
We believe that design and text are like the yin and yang of the digital world; one cannot exist in its full glory without the other.
Our work included careful design that highlights the quality of the interactive displays and whiteboards, and sophisticated copywriting that highlights the uniqueness and wide range of uses of their products in a variety of work and learning environments.
This project shows how important good text is in design and how the right words can increase the value and appeal of products. Our goal was to create an experience where every aspect of the site - from the visuals to the text - comes together to form a perfect whole.