The Salesians needed to unify the communication of three organizations that operated under one name, but in practice had different needs and ways of working.
A playful and clear visual identity was created, strengthening professionalism, simplifying the PR team’s work, and giving the brand rules for everyday use.
Salesiánské středisko mládeže
education and nonprofit
visual identity / web / print
2025
The original visual style had been in use for several decades and no longer reflected how the organization operates today. Its communication needed greater consistency, clearer rules, and a more contemporary look and feel.
This was not just about new graphics. It was necessary to define what connects the three organizations, what they want to communicate to the public, and how to bring it all together into one visual system.
To unite three entities under one identity that would feel trustworthy to parents, playful for children, and practical for the team using it in everyday communication.
The new identity was intended to bring the communication to life, strengthen the organization’s professionalism, and create a system that would work across posters, materials, and other day-to-day outputs.
At the beginning, there was natural uncertainty. For the client, creating a visual identity was a new experience, and there was also a concern about whether we would be able to properly understand an environment that is specific and not always easy to read from the outside.
That outside perspective proved to be valuable. It helped define what the individual parts had in common, what they wanted to communicate externally, and how to create a system that would work for children, parents, the public, and the team itself.
The identity is playful, clear, and open. It gives the PR team a set of rules to build on and helps keep communication consistent across the entire organization.
After a year of use, the practical impact is clear: the templates are being used, creating materials is faster, and the communication feels more professional. People also notice that the organization is keeping up with the times.
“It is playful and clear. It is ours, and we identify with it. It has brought us efficiency, consistency, and rules we can follow. I evaluate the result very positively.”
Mgr. Jakub Krnáč, PR Manager at the Salesian Youth Centre Brno
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