{"id":3376,"date":"2023-08-22T15:56:32","date_gmt":"2023-08-22T15:56:32","guid":{"rendered":"https:\/\/nkz.studio\/?p=3376"},"modified":"2024-10-31T09:39:57","modified_gmt":"2024-10-31T07:39:57","slug":"7-hlavnich-duvodu-proc-ma-mit-firma-web","status":"publish","type":"post","link":"https:\/\/nkz.studio\/en\/blog\/7-hlavnich-duvodu-proc-ma-mit-firma-web\/","title":{"rendered":"The 7 main reasons why a company should still have a website in 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3376\" class=\"elementor elementor-3376\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85ffe7c e-flex e-con-boxed e-con e-parent\" data-id=\"85ffe7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8c9d8fe e-con-full e-flex e-con e-child\" data-id=\"8c9d8fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84b764a elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"84b764a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;span&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tObsah\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__84b764a\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__84b764a\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__84b764a\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1acafa elementor-widget elementor-widget-text-editor\" data-id=\"b1acafa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V roce 2023 jsou <span style=\"text-decoration: underline;\"><a href=\"https:\/\/nkz.studio\/sluzby\/navrh-a-vyvoj-webovy-stranek\/\">webov\u00e9 str\u00e1nky<\/a><\/span> pro firmy nezbytn\u00fdm prvkem \u00fasp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed. V digit\u00e1ln\u00edm v\u011bku, kdy v\u011bt\u0161ina lid\u00ed vyhled\u00e1v\u00e1 produkty a slu\u017eby online, je m\u00edt kvalitn\u00ed webovou p\u0159\u00edtomnost z\u00e1sadn\u00ed. Pro\u010d by firma m\u011bla v roce 2023 investovat do vytvo\u0159en\u00ed a udr\u017eov\u00e1n\u00ed webov\u00fdch str\u00e1nek? Zde jsou kl\u00ed\u010dov\u00e9 d\u016fvody:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a66b29 elementor-widget elementor-widget-heading\" data-id=\"6a66b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Zv\u011bt\u0161en\u00ed dosahu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9039e0f elementor-widget elementor-widget-text-editor\" data-id=\"9039e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>S nar\u016fstaj\u00edc\u00edm vyu\u017e\u00edv\u00e1n\u00edm internetu je pro firmy st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed b\u00fdt online. M\u00edt webov\u00e9 str\u00e1nky znamen\u00e1 m\u00edt mo\u017enost oslovit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky na cel\u00e9m internetu. Bez toho by firma ztr\u00e1cela p\u0159\u00edle\u017eitosti oslovit nov\u00e9 z\u00e1kazn\u00edky a expandovat sv\u00e9 podnik\u00e1n\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e0b72 elementor-widget elementor-widget-heading\" data-id=\"10e0b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Profesionalita a d\u016fv\u011bryhodnost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef2156 elementor-widget elementor-widget-text-editor\" data-id=\"cef2156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kvalitn\u00ed webov\u00e9 str\u00e1nky poskytuj\u00ed firm\u011b profesion\u00e1ln\u00ed vzhled a buduj\u00ed d\u016fv\u011bryhodnost. V dne\u0161n\u00ed dob\u011b, kdy lid\u00e9 hledaj\u00ed d\u016fv\u011bryhodn\u00e9 zdroje online, m\u00e1 firma s kvalitn\u00edmi str\u00e1nkami v\u011bt\u0161\u00ed \u0161anci z\u00edskat nov\u00e9 z\u00e1kazn\u00edky a partnerstv\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97571be elementor-widget elementor-widget-heading\" data-id=\"97571be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Konkuren\u010dn\u00ed v\u00fdhoda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a93da5 elementor-widget elementor-widget-text-editor\" data-id=\"9a93da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ve st\u00e1le se zv\u011bt\u0161uj\u00edc\u00edm online trhu mohou webov\u00e9 str\u00e1nky firm\u011b poskytnout konkuren\u010dn\u00ed v\u00fdhodu. Kvalitn\u00ed design, snadn\u00e1 navigace a relevantn\u00ed obsah mohou d\u00e1t firm\u011b n\u00e1skok p\u0159ed konkurenc\u00ed a zaujmout n\u00e1v\u0161t\u011bvn\u00edky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c04b5c elementor-widget elementor-widget-heading\" data-id=\"0c04b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Marketingov\u00fd n\u00e1stroj<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06705e4 elementor-widget elementor-widget-text-editor\" data-id=\"06705e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Webov\u00e9 str\u00e1nky jsou vynikaj\u00edc\u00edm n\u00e1strojem pro marketing a propagaci. M\u016f\u017eete zde sd\u00edlet novinky, produkty, slu\u017eby a zaj\u00edmav\u00fd obsah, kter\u00fd oslov\u00ed va\u0161i c\u00edlovou skupinu. Nav\u00edc m\u016f\u017eete vyu\u017e\u00edt r\u016fzn\u00e9 online reklamn\u00ed kampan\u011b, kter\u00e9 povedou n\u00e1v\u0161t\u011bvn\u00edky na va\u0161e str\u00e1nky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e61a9 elementor-widget elementor-widget-heading\" data-id=\"b6e61a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Neust\u00e1la dostupnost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9cea7e elementor-widget elementor-widget-text-editor\" data-id=\"b9cea7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jedn\u00edm z hlavn\u00edch benefit\u016f webov\u00fdch str\u00e1nek je jejich neust\u00e1l\u00e1 dostupnost. Va\u0161i z\u00e1kazn\u00edci mohou prohl\u00ed\u017eet va\u0161i nab\u00eddku, z\u00edsk\u00e1vat informace a prov\u00e1d\u011bt n\u00e1kupy kdykoliv, dokonce i mimo va\u0161e pracovn\u00ed hodiny. To zvy\u0161uje jejich pohodl\u00ed a spokojenost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f8da0 elementor-widget elementor-widget-heading\" data-id=\"d0f8da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Data a anal\u00fdza<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69e0e7 elementor-widget elementor-widget-text-editor\" data-id=\"f69e0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Modern\u00ed analytick\u00e9 n\u00e1stroje umo\u017e\u0148uj\u00ed sledovat n\u00e1v\u0161t\u011bvnost str\u00e1nek, chov\u00e1n\u00ed u\u017eivatel\u016f a dal\u0161\u00ed metriky. Tato data poskytuj\u00ed cenn\u00e9 informace o tom, co funguje a co lze vylep\u0161it. Pom\u00e1haj\u00ed l\u00e9pe porozum\u011bt pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f a optimalizovat marketingov\u00e9 strategie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea764c elementor-widget elementor-widget-heading\" data-id=\"7ea764c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Komer\u010dn\u00ed mo\u017enosti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f390cb elementor-widget elementor-widget-text-editor\" data-id=\"6f390cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Webov\u00e9 str\u00e1nky mohou slou\u017eit jako platforma pro online prodej. Vytvo\u0159en\u00ed e-shopu umo\u017e\u0148uje firm\u011b prod\u00e1vat produkty a slu\u017eby p\u0159\u00edmo online, co\u017e m\u016f\u017ee znamenat nov\u00e9 p\u0159\u00edle\u017eitosti pro zisk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed271b0 elementor-widget elementor-widget-heading\" data-id=\"ed271b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Z\u00e1v\u011brem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2141225 elementor-widget elementor-widget-text-editor\" data-id=\"2141225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V roce 2023 jsou webov\u00e9 str\u00e1nky pro firmu nejen \u017e\u00e1douc\u00ed, ale skute\u010dn\u011b nezbytn\u00e9. Poskytuj\u00ed zp\u016fsob, jak se spojit se z\u00e1kazn\u00edky, oslovit nov\u00e9 publikum a prezentovat sv\u00e9 produkty a slu\u017eby. Webov\u00e1 p\u0159\u00edtomnost je kl\u00ed\u010dov\u00fdm prvkem modern\u00edho podnik\u00e1n\u00ed a bez n\u00ed by firma ztr\u00e1cela mnoho p\u0159\u00edle\u017eitost\u00ed na r\u016fst, rozvoj a \u00fasp\u011bch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Obsah V roce 2023 jsou webov\u00e9 str\u00e1nky pro firmy nezbytn\u00fdm prvkem \u00fasp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed. V digit\u00e1ln\u00edm v\u011bku, kdy v\u011bt\u0161ina lid\u00ed vyhled\u00e1v\u00e1 produkty a slu\u017eby online, je m\u00edt kvalitn\u00ed webovou p\u0159\u00edtomnost z\u00e1sadn\u00ed. Pro\u010d by firma m\u011bla v roce 2023 investovat do vytvo\u0159en\u00ed a udr\u017eov\u00e1n\u00ed webov\u00fdch str\u00e1nek? Zde jsou kl\u00ed\u010dov\u00e9 d\u016fvody: 1. Zv\u011bt\u0161en\u00ed dosahu S nar\u016fstaj\u00edc\u00edm vyu\u017e\u00edv\u00e1n\u00edm internetu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"iawp_total_views":14,"footnotes":""},"categories":[13],"tags":[18],"class_list":["post-3376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-weby"],"_links":{"self":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/posts\/3376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/comments?post=3376"}],"version-history":[{"count":9,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/posts\/3376\/revisions"}],"predecessor-version":[{"id":5666,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/posts\/3376\/revisions\/5666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/media\/3378"}],"wp:attachment":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/media?parent=3376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/categories?post=3376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/tags?post=3376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}