{"id":1014,"date":"2023-03-13T18:22:33","date_gmt":"2023-03-13T18:22:33","guid":{"rendered":"https:\/\/delamweby.online\/?p=1014"},"modified":"2026-05-12T20:37:30","modified_gmt":"2026-05-12T19:37:30","slug":"5-duvodu-proc-rebrandovat-pred-vytvorenim-noveho-webu","status":"publish","type":"post","link":"https:\/\/nkz.studio\/en\/blog\/5-duvodu-proc-rebrandovat-pred-vytvorenim-noveho-webu\/","title":{"rendered":"Pro\u010d rebrandovat p\u0159ed nov\u00fdm webem (a ne po n\u011bm)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1014\" class=\"elementor elementor-1014\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2becaa0 e-flex e-con-boxed e-con e-parent\" data-id=\"2becaa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb35cf5 elementor-widget elementor-widget-heading\" data-id=\"bb35cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pro\u010d rebrandovat p\u0159ed nov\u00fdm webem (a ne po n\u011bm)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4686793 e-con-full e-flex e-con e-parent\" data-id=\"4686793\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7396d02 elementor-widget elementor-widget-image\" data-id=\"7396d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/nkz.studio\/wp-content\/uploads\/2023\/03\/rebranding-novy-web.jpeg\" class=\"attachment-full size-full wp-image-3036\" alt=\"\" srcset=\"https:\/\/nkz.studio\/wp-content\/uploads\/2023\/03\/rebranding-novy-web.jpeg 1920w, https:\/\/nkz.studio\/wp-content\/uploads\/2023\/03\/rebranding-novy-web-300x200.jpeg 300w, https:\/\/nkz.studio\/wp-content\/uploads\/2023\/03\/rebranding-novy-web-1024x683.jpeg 1024w, https:\/\/nkz.studio\/wp-content\/uploads\/2023\/03\/rebranding-novy-web-768x512.jpeg 768w, https:\/\/nkz.studio\/wp-content\/uploads\/2023\/03\/rebranding-novy-web-1536x1024.jpeg 1536w, https:\/\/nkz.studio\/wp-content\/uploads\/2023\/03\/rebranding-novy-web-18x12.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85ffe7c e-flex e-con-boxed e-con e-parent\" data-id=\"85ffe7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f938f5c e-con-full e-flex e-con e-child\" data-id=\"f938f5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d83453d elementor-widget elementor-widget-shortcode\" data-id=\"d83453d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Hlavn\u00ed str\u00e1nka<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342c292 elementor-widget elementor-widget-post-info\" data-id=\"342c292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ab6aec2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/nkz.studio\/en\/2023\/03\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 13, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5142a elementor-author-box--layout-image-above elementor-widget elementor-widget-author-box\" data-id=\"0a5142a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nkz.studio\/wp-content\/uploads\/2023\/03\/nkz-studio-282x300.jpg\" alt=\"Picture of Ond\u0159ej Koziorek\" loading=\"lazy\" title=\"\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tOnd\u0159ej Koziorek\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c9d8fe e-con-full e-flex e-con e-child\" data-id=\"8c9d8fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9238722 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"9238722\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;span&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tObsah\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__9238722\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__9238722\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__9238722\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f27bbc6 elementor-widget elementor-widget-text-editor\" data-id=\"f27bbc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V\u011bt\u0161ina firem, kter\u00e9 k n\u00e1m p\u0159ijdou na web, ho chce &#8222;hez\u010d\u00ed.&#8220;<br \/>Ale kdy\u017e se pod\u00edv\u00e1me na to, s \u010d\u00edm pracujeme, zjist\u00edme \u017ee probl\u00e9m nen\u00ed web.<br \/>Je to identita pod n\u00edm.<\/p><p>Logo z Canvy, t\u0159i r\u016fzn\u00e9 odst\u00edny modr\u00e9 na r\u016fzn\u00fdch materi\u00e1lech,<br \/>font vybran\u00fd podle toho co m\u011bl grafik zrovna nainstalovan\u00fd.<br \/>Web developer pak dostane brief kde nen\u00ed jasn\u00e9 nic, tak\u017ee vybere n\u011bco neutr\u00e1ln\u00edho.<br \/>V\u00fdsledek vypad\u00e1 jako kompromis, proto\u017ee to kompromis je.<\/p><h2>Co se stane kdy\u017e ud\u011bl\u00e1te web bez identity<\/h2><p>Web developer pot\u0159ebuje v\u011bd\u011bt jakou barvu pou\u017e\u00edt na tla\u010d\u00edtka,<br \/>jak\u00fd font na nadpisy, jak maj\u00ed vypadat fotky.<br \/>Bez designbooku to odhadne. Nebo se zept\u00e1, vy odpov\u00edte &#8222;n\u011bco modern\u00edho&#8220;<br \/>a on ud\u011bl\u00e1 tot\u00e9\u017e co d\u011bl\u00e1 v\u017edy.<\/p><p>Za rok p\u0159ijde nov\u00fd grafik na soci\u00e1ln\u00ed s\u00edt\u011b. Taky odhadne.<br \/>Za dva roky m\u00e1te web, Instagram a tiskov\u00e9 materi\u00e1ly kter\u00e9 vypadaj\u00ed jako t\u0159i r\u016fzn\u00e9 firmy.<\/p><h2>Pro\u010d identita prvn\u00ed<\/h2><p>Vizu\u00e1ln\u00ed identita definuje p\u0159esn\u011b to, co web developer, grafik i fotograf pot\u0159ebuj\u00ed v\u011bd\u011bt.<br \/>Barvy s p\u0159esn\u00fdmi hodnotami, typografii s pravidly pou\u017eit\u00ed, styl fotografi\u00ed.<br \/>Ka\u017ed\u00fd kdo pro v\u00e1s tvo\u0159\u00ed dostane designbook a nemus\u00ed nic h\u00e1dat.<\/p><p>Web postaven\u00fd na hotov\u00e9 identit\u011b vznikne rychleji, je konzistentn\u011bj\u0161\u00ed<br \/>a nemus\u00edte ho za rok p\u0159episovat proto\u017ee &#8222;n\u011bjak to nesed\u00ed.&#8220;<\/p><h2>Jak to d\u011bl\u00e1me v nkz.studio<\/h2><p>V\u011bt\u0161ina projekt\u016f za\u010d\u00edn\u00e1 konzultac\u00ed kde zjist\u00edme co firma m\u00e1.<br \/>P\u0159ijdou s logem, uk\u00e1\u017e\u00ed web, Instagram, vizitky.<br \/>Zpravidla ka\u017ed\u00fd materi\u00e1l vypad\u00e1 trochu jinak.<\/p><p>Nejd\u0159\u00edv vytvo\u0159\u00edme <a href=\"https:\/\/nkz.studio\/sluzby\/vizualni-identita\/\"><span style=\"text-decoration: underline;\">vizu\u00e1ln\u00ed identitu<\/span><\/a>,<br \/>pak web. Pr\u016fm\u011brn\u00e1 d\u00e9lka cel\u00e9ho procesu je 8 a\u017e 12 t\u00fddn\u016f.<br \/>Je to del\u0161\u00ed ne\u017e rovnou sko\u010dit na web, ale v\u00fdsledek nevy\u017eaduje opravov\u00e1n\u00ed za rok.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pro\u010d rebrandovat p\u0159ed nov\u00fdm webem (a ne po n\u011bm) Obsah V\u011bt\u0161ina firem, kter\u00e9 k n\u00e1m p\u0159ijdou na web, ho chce &#8222;hez\u010d\u00ed.&#8220;Ale kdy\u017e se pod\u00edv\u00e1me na to, s \u010d\u00edm pracujeme, zjist\u00edme \u017ee probl\u00e9m nen\u00ed web.Je to identita pod n\u00edm. Logo z Canvy, t\u0159i r\u016fzn\u00e9 odst\u00edny modr\u00e9 na r\u016fzn\u00fdch materi\u00e1lech,font vybran\u00fd podle toho co m\u011bl grafik zrovna [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"iawp_total_views":22,"footnotes":""},"categories":[13],"tags":[15],"class_list":["post-1014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding"],"_links":{"self":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/posts\/1014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/comments?post=1014"}],"version-history":[{"count":6,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/posts\/1014\/revisions"}],"predecessor-version":[{"id":7280,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/posts\/1014\/revisions\/7280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/media\/3036"}],"wp:attachment":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/media?parent=1014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/categories?post=1014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/tags?post=1014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}