{"id":965,"date":"2023-03-12T15:55:19","date_gmt":"2023-03-12T15:55:19","guid":{"rendered":"https:\/\/delamweby.online\/?page_id=965"},"modified":"2026-03-31T09:42:08","modified_gmt":"2026-03-31T08:42:08","slug":"vizualni-identita","status":"publish","type":"page","link":"https:\/\/nkz.studio\/en\/sluzby\/vizualni-identita\/","title":{"rendered":"Visual identity"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"965\" class=\"elementor elementor-965\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c398bbc e-flex e-con-boxed e-con e-parent\" data-id=\"c398bbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e493c75 elementor-widget elementor-widget-heading\" data-id=\"e493c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vytv\u00e1\u0159\u00edme vizu\u00e1ln\u00ed identity, kter\u00e9 p\u0159itahuj\u00ed spr\u00e1vn\u00e9 z\u00e1kazn\u00edky a zvy\u0161uj\u00ed vn\u00edmanou hodnotu.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19285e3 e-con-full e-flex e-con e-parent\" data-id=\"19285e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74de491 elementor-widget elementor-widget-image\" data-id=\"74de491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/nkz.studio\/wp-content\/uploads\/2026\/02\/vizualni-identita-brno.webp\" class=\"attachment-full size-full wp-image-7185\" alt=\"\" srcset=\"https:\/\/nkz.studio\/wp-content\/uploads\/2026\/02\/vizualni-identita-brno.webp 1920w, https:\/\/nkz.studio\/wp-content\/uploads\/2026\/02\/vizualni-identita-brno-300x225.webp 300w, https:\/\/nkz.studio\/wp-content\/uploads\/2026\/02\/vizualni-identita-brno-1024x768.webp 1024w, https:\/\/nkz.studio\/wp-content\/uploads\/2026\/02\/vizualni-identita-brno-768x576.webp 768w, https:\/\/nkz.studio\/wp-content\/uploads\/2026\/02\/vizualni-identita-brno-1536x1152.webp 1536w, https:\/\/nkz.studio\/wp-content\/uploads\/2026\/02\/vizualni-identita-brno-16x12.webp 16w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fed236 e-flex e-con-boxed e-con e-parent\" data-id=\"5fed236\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cd7297 e-con-full e-flex e-con e-child\" data-id=\"7cd7297\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d87eaff elementor-widget elementor-widget-heading\" data-id=\"d87eaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Visual identity<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54ca4de e-con-full e-flex e-con e-child\" data-id=\"54ca4de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88484e4 elementor-widget elementor-widget-text-editor\" data-id=\"88484e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"info-text\"><strong>Visual identity<\/strong> je ucelen\u00fd grafick\u00fd syst\u00e9m, kter\u00fd definuje, jak va\u0161e zna\u010dka vypad\u00e1.\nZahrnuje <strong>logo, barvy, typografii, grafick\u00e9 prvky<\/strong> a jejich aplikaci na v\u0161ech materi\u00e1lech.\nBez vizu\u00e1ln\u00ed identity m\u00e1 ka\u017ed\u00fd grafik jinou p\u0159edstavu a zna\u010dka vypad\u00e1 nesoudr\u017en\u011b.<\/p>\n<p class=\"info-text\">V praxi to znamen\u00e1, \u017ee ka\u017ed\u00fd materi\u00e1l \u2013 od <strong>webu p\u0159es vizitky a\u017e po soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> \u2013 vypad\u00e1 jako jedna zna\u010dka.\nZ\u00e1kazn\u00edci v\u00e1s poznaj\u00ed na prvn\u00ed pohled a komunikace buduje d\u016fv\u011bru.<\/p>\n\n<div class=\"callout\" role=\"note\" aria-label=\"V\u00fdstup\">\n  <div class=\"callout-icon\" aria-hidden=\"true\"><\/div>\n  <div class=\"callout-body\">\n    <span class=\"callout-title\">V\u00fdstup:<\/span>\n    <strong>Designbook (5\u201315 stran)<\/strong> + loga ve v\u0161ech form\u00e1tech + barevn\u00e9 palety + typografie + grafick\u00e9 prvky.\n    <small>Kompletn\u00ed bal\u00ed\u010dek p\u0159ipraven\u00fd pro grafiky, tisk\u00e1rny a web developery.<\/small>\n  <\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b24efa7 elementor-widget elementor-widget-html\" data-id=\"b24efa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\/* Callout (DARK VERSION) *\/\n.callout{\n  margin-top: 14px;\n  display: grid;\n  grid-template-columns: 40px 1fr;\n  gap: 12px;\n  align-items: start;\n  background: #2e2e2e !important;\n  border: 1px solid rgba(255,255,255,.15);\n  border-radius: 4px;\n  padding: 14px 14px 12px;\n  color: #fff;\n  line-height: 1.65;\n}\n.callout-icon{\n  width: 32px;\n  height: 32px;\n  border-radius: 4px;\n  display: grid;\n  place-items: center;\n  background: transparent;\n  border: 1px solid rgba(255,255,255,.15);\n  margin-top: 2px;\n}\n\/* minimalistick\u00e1 te\u010dka - b\u00edl\u00e1 *\/\n.callout-icon::before{\n  content: \"\";\n  width: 8px;\n  height: 8px;\n  border-radius: 999px;\n  background: rgba(255,255,255,.80);\n}\n.callout-title{\n  font-weight: 800;\n  margin-right: 8px;\n  color: #fff;\n}\n.callout small{\n  display: block;\n  margin-top: 6px;\n  color: rgba(255,255,255,.70);\n  font-size: 13.5px;\n  line-height: 1.45;\n}\n\/* Mobile *\/\n@media (max-width: 520px){\n  .callout{\n    grid-template-columns: 1fr;\n  }\n  .callout-icon{\n    display: none;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f755054 e-flex e-con-boxed e-con e-parent\" data-id=\"f755054\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79462fd e-con-full e-flex e-con e-child\" data-id=\"79462fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc93f6 elementor-widget elementor-widget-heading\" data-id=\"3cc93f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro\u010d pot\u0159ebuje va\u0161e firma vizu\u00e1ln\u00ed identitu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94ead3a e-con-full e-flex e-con e-child\" data-id=\"94ead3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0557ed5 elementor-widget elementor-widget-text-editor\" data-id=\"0557ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"nkz-block\" aria-label=\"Pro\u010d pot\u0159ebuje va\u0161e firma vizu\u00e1ln\u00ed identitu\">\n<p class=\"nkz-text\">Vizu\u00e1ln\u00ed identita je investice, kter\u00e1 se vrac\u00ed v podob\u011b\n<strong>siln\u011bj\u0161\u00ed pozice na trhu, vy\u0161\u0161\u00ed d\u016fv\u011bryhodnosti a lep\u0161\u00ed zapamatovatelnosti<\/strong>.\nKonkr\u00e9tn\u011b v\u00e1m p\u0159inese:<\/p>\n\n<ul class=\"nkz-benefit-list\">\n \t<li class=\"nkz-benefit\">\n<p class=\"nkz-benefit-title\">Profesionalita na prvn\u00ed pohled<\/p>\n<p class=\"nkz-benefit-desc\">Kvalitn\u00ed vizu\u00e1ln\u00ed identita okam\u017eit\u011b zvy\u0161uje d\u016fv\u011bryhodnost. Z\u00e1kazn\u00edci v\u00e1s berou v\u00e1\u017en\u011bji a firma p\u016fsob\u00ed etablovan\u011b.<\/p>\n<\/li>\n \t<li class=\"nkz-benefit\">\n<p class=\"nkz-benefit-title\">Konzistence nap\u0159\u00ed\u010d kan\u00e1ly<\/p>\n<p class=\"nkz-benefit-desc\">Web, soci\u00e1ln\u00ed s\u00edt\u011b, tiskov\u00e9 materi\u00e1ly, prezentace \u2013 v\u0161e vypad\u00e1 jako jedna zna\u010dka, ne 10 r\u016fzn\u00fdch firem.<\/p>\n<\/li>\n \t<li class=\"nkz-benefit\">\n<p class=\"nkz-benefit-title\">\u00daspora \u010dasu a pen\u011bz<\/p>\n<p class=\"nkz-benefit-desc\">S designbookem nemus\u00edte poka\u017ed\u00e9 vym\u00fd\u0161let, jak m\u00e1 vypadat banner nebo vizitka. M\u00e1te jasn\u00fd n\u00e1vod.<\/p>\n<\/li>\n \t<li class=\"nkz-benefit\">\n<p class=\"nkz-benefit-title\">Rozpoznatelnost zna\u010dky<\/p>\n<p class=\"nkz-benefit-desc\">Lid\u00e9 si v\u00e1s zapamatuj\u00ed a poznaj\u00ed i bez loga \u2013 jen podle barev, typografie a vizu\u00e1ln\u00edho stylu.<\/p>\n<\/li>\n \t<li class=\"nkz-benefit\">\n<p class=\"nkz-benefit-title\">Vy\u0161\u0161\u00ed vn\u00edman\u00e1 hodnota<\/p>\n<p class=\"nkz-benefit-desc\">Pr\u00e9miov\u00e1 vizu\u00e1ln\u00ed identita zd\u016fraz\u0148uje kvalitu produkt\u016f a slu\u017eeb. M\u016f\u017eete \u00fa\u010dtovat vy\u0161\u0161\u00ed ceny.<\/p>\n<\/li>\n \t<li class=\"nkz-benefit\">\n<p class=\"nkz-benefit-title\">Snadn\u011bj\u0161\u00ed \u0161k\u00e1lov\u00e1n\u00ed<\/p>\n<p class=\"nkz-benefit-desc\">Kdy\u017e roste t\u00fdm nebo p\u0159id\u00e1v\u00e1te produkty, vizu\u00e1ln\u00ed identita zaji\u0161\u0165uje, \u017ee v\u0161e sed\u00ed dohromady.<\/p>\n<\/li>\n<\/ul>\n<div class=\"nkz-facts\" role=\"note\" aria-label=\"Fakta\">\n  <strong>Fakta:<\/strong> Firmy s konzistentn\u00ed vizu\u00e1ln\u00ed identitou zvy\u0161uj\u00ed rozpoznatelnost zna\u010dky o <strong>80%<\/strong> a generuj\u00ed o <strong>33% vy\u0161\u0161\u00ed loajalitu<\/strong> z\u00e1kazn\u00edk\u016f.\n  <small>Zdroj: Forbes (2024), Nielsen (2023). Konzistentn\u00ed brand buduje d\u016fv\u011bru rychleji ne\u017e nesoudr\u017en\u00e1 komunikace.<\/small>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5d73f elementor-widget elementor-widget-gallery\" data-id=\"0f5d73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/nkz.studio\/wp-content\/uploads\/2025\/08\/identita-eltich-1.webp\" data-width=\"1536\" data-height=\"1920\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/nkz.studio\/wp-content\/uploads\/2025\/08\/identita-eltich-4.webp\" data-width=\"1536\" data-height=\"1920\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e1c76a e-flex e-con-boxed e-con e-parent\" data-id=\"3e1c76a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-89adc5d e-con-full e-flex e-con e-child\" data-id=\"89adc5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64665ba elementor-widget elementor-widget-heading\" data-id=\"64665ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co obsahuje kompletn\u00ed vizu\u00e1ln\u00ed identita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3eaf6 e-con-full e-flex e-con e-child\" data-id=\"5e3eaf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26af763 elementor-widget elementor-widget-text-editor\" data-id=\"26af763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"nkz-block\" aria-label=\"Co obsahuje kompletn\u00ed vizu\u00e1ln\u00ed identita\"><p class=\"nkz-text\">Vytv\u00e1\u0159\u00edme vizu\u00e1ln\u00ed identity, kter\u00e9 jsou p\u0159ipraven\u00e9 na dlouhodob\u00e9 pou\u017eit\u00ed a pokr\u00fdvaj\u00ed v\u0161echny aplikace, kter\u00e9 budete pot\u0159ebovat:<\/p><ul class=\"nkz-benefit-list\"><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Logo a jeho varianty<\/p><p class=\"nkz-benefit-desc\">Hlavn\u00ed logo + zjednodu\u0161en\u00e9 varianty pro r\u016fzn\u00e9 pou\u017eit\u00ed (ikon aplikace, profilov\u00e1 fotka, raz\u00edtko). \u010cernob\u00edl\u00e1 a negativn\u00ed verze pro tisk. Varianty optimalizovan\u00e9 pro web i tisk.<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Barevn\u00e1 paleta<\/p><p class=\"nkz-benefit-desc\">Prim\u00e1rn\u00ed barvy (2\u20133) a sekund\u00e1rn\u00ed paleta (4\u20136) s p\u0159esn\u00fdmi hodnotami pro web (HEX, RGB) i tisk (CMYK, Pantone). Pravidla pou\u017eit\u00ed pro r\u016fzn\u00e9 \u00fa\u010dely \u2013 kdy pou\u017e\u00edt jakou barvu, jak kombinovat.<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Typografie<\/p><p class=\"nkz-benefit-desc\">Hlavn\u00ed font pro nadpisy a sekund\u00e1rn\u00ed font pro texty. Doporu\u010den\u00ed dostupn\u00fdch alternativ (Google Fonts). Pravidla pou\u017eit\u00ed \u2013 velikosti, \u0159ezy, hierarchie, \u0159\u00e1dkov\u00e1n\u00ed.<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Grafick\u00e9 prvky<\/p><p class=\"nkz-benefit-desc\">Podp\u016frn\u00e9 grafick\u00e9 elementy: tvary, vzory, ikony, ilustrace. Tyto prvky obohacuj\u00ed identitu a d\u011blaj\u00ed ji rozpoznatelnou i bez loga. Definice stylu a pravidel pou\u017eit\u00ed.<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Fotografick\u00fd styl<\/p><p class=\"nkz-benefit-desc\">Definice stylu fotografi\u00ed (barevnost, osv\u011btlen\u00ed, kompozice, mood). P\u0159\u00edklady referenc\u00ed a moodboard. N\u00e1vod, jak fotit nebo vyb\u00edrat stock fotky podle guidelines.<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Aplikace na materi\u00e1lech<\/p><p class=\"nkz-benefit-desc\">Uk\u00e1zky pou\u017eit\u00ed na webu, vizitk\u00e1ch, hlavi\u010dkov\u00fdch pap\u00edrech, prezentac\u00edch, soci\u00e1ln\u00edch s\u00edt\u00edch, merchu. Mockupy pro p\u0159edstavu, jak identita vypad\u00e1 v praxi.<\/p><\/li><\/ul><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ad5a4 elementor-widget elementor-widget-gallery\" data-id=\"74ad5a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/nkz.studio\/wp-content\/uploads\/2026\/02\/vizualni-identita-minimalismus.webp\" data-width=\"1920\" data-height=\"1289\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/nkz.studio\/wp-content\/uploads\/2026\/02\/vizualni-identita.webp\" data-width=\"1920\" data-height=\"1280\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-682566a e-flex e-con-boxed e-con e-parent\" data-id=\"682566a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-342f954 e-con-full e-flex e-con e-child\" data-id=\"342f954\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-086f70a elementor-widget elementor-widget-heading\" data-id=\"086f70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e1\u0161 proces tvorby vizu\u00e1ln\u00ed identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e45959b e-con-full e-flex e-con e-child\" data-id=\"e45959b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e86358 elementor-widget elementor-widget-text-editor\" data-id=\"2e86358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"nkz-block\" aria-label=\"Proces tvorby vizu\u00e1ln\u00ed identity\"><p class=\"nkz-text\">Proces je navr\u017een tak, aby vznikla identita, kter\u00e1 skute\u010dn\u011b funguje a odpov\u00edd\u00e1 va\u0161\u00ed zna\u010dce:<\/p><ol class=\"nkz-timeline\"><li class=\"nkz-t-item\"><div class=\"nkz-t-badge\" aria-hidden=\"true\">1<\/div><div class=\"nkz-t-body\"><p class=\"nkz-t-title\">\u00davodn\u00ed konzultace<\/p><div class=\"nkz-t-meta\"><span class=\"nkz-chip\">zdarma<\/span><br \/><span class=\"nkz-chip\">45\u201360 minut<\/span><br \/><span class=\"nkz-chip\">online \/ Brno<\/span><\/div><p class=\"nkz-t-text\">Probereme va\u0161i zna\u010dku, hodnoty, c\u00edlovou skupinu a o\u010dek\u00e1v\u00e1n\u00ed od vizu\u00e1ln\u00ed identity. Zjist\u00edme, jestli m\u00e1te <a href=\"https:\/\/nkz.studio\/en\/sluzby\/strategie-znacky\/\">brand strategy<\/a> (ide\u00e1ln\u011b ano), nebo jestli ji pot\u0159ebujeme vytvo\u0159it. Konzultace prob\u00edh\u00e1 online nebo v na\u0161em studiu v Brn\u011b.<\/p><\/div><\/li><li class=\"nkz-t-item\"><div class=\"nkz-t-badge\" aria-hidden=\"true\">2<\/div><div class=\"nkz-t-body\"><p class=\"nkz-t-title\">Anal\u00fdza a moodboard<\/p><div class=\"nkz-t-meta\"><span class=\"nkz-chip\">1 t\u00fdden<\/span><br \/><span class=\"nkz-chip\">research + inspirace<\/span><\/div><p class=\"nkz-t-text\">Analyzujeme konkurenci, trh a trendy ve va\u0161em oboru. P\u0159iprav\u00edme moodboard \u2013 vizu\u00e1ln\u00ed kol\u00e1\u017e inspirac\u00ed, kter\u00e1 ukazuje sm\u011br, kter\u00fdm se identita m\u016f\u017ee ub\u00edrat. Slou\u017e\u00ed jako z\u00e1klad pro diskusi o vizu\u00e1ln\u00edm stylu a zaji\u0161\u0165uje, \u017ee jsme na stejn\u00e9 vln\u011b.<\/p><\/div><\/li><li class=\"nkz-t-item\"><div class=\"nkz-t-badge\" aria-hidden=\"true\">3<\/div><div class=\"nkz-t-body\"><p class=\"nkz-t-title\">N\u00e1vrh 2\u20133 koncept\u016f<\/p><div class=\"nkz-t-meta\"><span class=\"nkz-chip\">1\u20132 t\u00fddny<\/span><br \/><span class=\"nkz-chip\">r\u016fzn\u00e9 sm\u011bry<\/span><\/div><p class=\"nkz-t-text\">Na z\u00e1klad\u011b strategie (nebo briefu) vytvo\u0159\u00edme 2\u20133 r\u016fzn\u00e9 koncepty vizu\u00e1ln\u00ed identity. Ka\u017ed\u00fd koncept m\u00e1 sv\u00e9 logo, barevnou paletu a vizu\u00e1ln\u00ed sm\u011br. P\u0159edstav\u00edme je v\u00e1m s vysv\u011btlen\u00edm, pro\u010d jsme se ub\u00edrali t\u00edmto sm\u011brem a jak odpov\u00eddaj\u00ed va\u0161\u00ed zna\u010dce.<\/p><\/div><\/li><li class=\"nkz-t-item\"><div class=\"nkz-t-badge\" aria-hidden=\"true\">4<\/div><div class=\"nkz-t-body\"><p class=\"nkz-t-title\">Dopracov\u00e1n\u00ed vybran\u00e9ho konceptu<\/p><div class=\"nkz-t-meta\"><span class=\"nkz-chip\">1\u20132 t\u00fddny<\/span><br \/><span class=\"nkz-chip\">iterace + dolad\u011bn\u00ed<\/span><\/div><p class=\"nkz-t-text\">Vyberete jeden koncept, kter\u00fd nejl\u00edp odpov\u00edd\u00e1 va\u0161\u00ed zna\u010dce. Ten dopracujeme do fin\u00e1ln\u00ed podoby \u2013 dot\u00e1hneme detaily loga, definujeme kompletn\u00ed barevnou paletu, typografii, grafick\u00e9 prvky a fotografick\u00fd styl. V t\u00e9to f\u00e1zi prob\u00edhaj\u00ed iterace a jemn\u00e9 dolad\u011bn\u00ed.<\/p><\/div><\/li><li class=\"nkz-t-item\"><div class=\"nkz-t-badge\" aria-hidden=\"true\">5<\/div><div class=\"nkz-t-body\"><p class=\"nkz-t-title\">Designbook a finalizace<\/p><div class=\"nkz-t-meta\"><span class=\"nkz-chip\">1 t\u00fdden<\/span><br \/><span class=\"nkz-chip\">5\u201315 stran<\/span><\/div><p class=\"nkz-t-text\">Vytvo\u0159\u00edme kompletn\u00ed designbook (5\u201315 stran) s pravidly pou\u017eit\u00ed. Zahrnuje barevn\u00e9 palety, typografii, aplikace na materi\u00e1lech a p\u0159\u00edklady spr\u00e1vn\u00e9ho\/\u0161patn\u00e9ho pou\u017eit\u00ed. Designbook je v\u00e1\u0161 dlouhodob\u00fd pr\u016fvodce konzistentn\u00ed komunikac\u00ed.<\/p><\/div><\/li><li class=\"nkz-t-item\"><div class=\"nkz-t-badge\" aria-hidden=\"true\">6<\/div><div class=\"nkz-t-body\"><p class=\"nkz-t-title\">P\u0159ed\u00e1n\u00ed soubor\u016f<\/p><div class=\"nkz-t-meta\"><span class=\"nkz-chip\">kompletn\u00ed bal\u00ed\u010dek<\/span><br \/><span class=\"nkz-chip\">p\u0159ipraveno k pou\u017eit\u00ed<\/span><\/div><p class=\"nkz-t-text\">P\u0159ed\u00e1me v\u00e1m kompletn\u00ed bal\u00ed\u010dek soubor\u016f \u2013 loga ve v\u0161ech form\u00e1tech, designbook v PDF, exportovan\u00e9 barvy. V\u0161e p\u0159ipraven\u00e9 pro grafiky, tisk\u00e1rny a web developery.<\/p><\/div><\/li><\/ol><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e5d10 elementor-widget elementor-widget-html\" data-id=\"89e5d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n:root{\n  --nkz-text: #0a0a0a;\n  --nkz-muted: rgba(0,0,0,.68);\n  --nkz-border: rgba(0,0,0,.12);\n  --nkz-radius: 4px;\n}\n\/* Base block *\/\n.nkz-block{ margin: 0; }\n.nkz-title{\n  margin: 0;\n  color: var(--nkz-text);\n  font-size: 18px;a\n  line-height: 1.2;\n}\n.nkz-text{\n  margin: 10px 0 0;\n  color: var(--nkz-text);\n  line-height: 1.65;\n}\n\/* Timeline *\/\n.nkz-timeline{\n  list-style: none;\n  margin: 14px 0 0;\n  padding: 0;\n  display: grid;\n  gap: 10px;\n}\n.nkz-t-item{\n  display: grid;\n  grid-template-columns: 36px 1fr;\n  gap: 12px;\n  align-items: start;\n  border: 1px solid var(--nkz-border);\n  border-radius: var(--nkz-radius);\n  padding: 12px 14px;\n  background: transparent !important;\n  box-shadow: none !important;\n}\n.nkz-t-badge{\n  width: 28px;\n  height: 28px;\n  border-radius: var(--nkz-radius);\n  border: 1px solid var(--nkz-border);\n  display: grid;\n  place-items: center;\n  font-weight: 800;\n  color: var(--nkz-text);\n  line-height: 1;\n  margin-top: 2px;\n}\n.nkz-t-title{\n  margin: 0;\n  font-weight: 800;\n  color: var(--nkz-text);\n  line-height: 1.35;\n  font-size: 15px;\n}\n.nkz-t-meta{\n  display: flex;\n  flex-wrap: wrap;\n  gap: 6px;\n  margin-top: 8px;\n}\n.nkz-chip{\n  display: inline-flex;\n  align-items: center;\n  padding: 6px 10px;\n  border-radius: 999px;\n  border: 1px solid var(--nkz-border);\n  background: transparent !important;\n  color: var(--nkz-text);\n  font-size: 13px;\n  line-height: 1;\n  opacity: .9;\n}\n.nkz-t-text{\n  margin: 10px 0 0;\n  color: var(--nkz-muted);\n  font-size: 13.5px;\n  line-height: 1.55;\n}\n\/* Links *\/\n.nkz-block a{\n  color: var(--nkz-text);\n  text-decoration: underline;\n  text-decoration-color: rgba(0,0,0,.22);\n  text-underline-offset: 3px;\n  text-decoration-thickness: 1px;\n}\n.nkz-block a:hover{\n  text-decoration-color: rgba(0,0,0,.55);\n}\n\/* Mobile: schovej badge a nech to d\u00fdchat *\/\n@media (max-width: 520px){\n  .nkz-t-item{ grid-template-columns: 1fr; }\n  .nkz-t-badge{ display: none; }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab11b7a e-flex e-con-boxed e-con e-parent\" data-id=\"ab11b7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b8ec783 e-con-full e-flex e-con e-child\" data-id=\"b8ec783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e41c1fe elementor-widget elementor-widget-heading\" data-id=\"e41c1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co konkr\u00e9tn\u011b dostanete<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d788dd1 e-con-full e-flex e-con e-child\" data-id=\"d788dd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21cf8c2 elementor-widget elementor-widget-text-editor\" data-id=\"21cf8c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"nkz-block\" aria-label=\"Co konkr\u00e9tn\u011b dostanete\"><p class=\"nkz-text\">V\u00fdstupem projektu je kompletn\u00ed bal\u00ed\u010dek, se kter\u00fdm m\u016f\u017eete okam\u017eit\u011b za\u010d\u00edt pracovat:<\/p><ul class=\"nkz-benefit-list\"><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Logo ve v\u0161ech form\u00e1tech<\/p><p class=\"nkz-benefit-desc\">AI (editovateln\u00fd), PNG (s pr\u016fhledn\u00fdm pozad\u00edm), SVG (pro web), EPS (pro tisk), JPG<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Varianty loga<\/p><p class=\"nkz-benefit-desc\">Hlavn\u00ed, zjednodu\u0161en\u00e9, ikon, \u010dernob\u00edl\u00e9, negativn\u00ed (na tmav\u00e9m pozad\u00ed)<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Barevn\u00e9 palety<\/p><p class=\"nkz-benefit-desc\">P\u0159esn\u00e9 hodnoty RGB, HEX, CMYK, Pantone<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Typografie<\/p><p class=\"nkz-benefit-desc\">Definice font\u016f pro nadpisy a texty s pravidly pou\u017eit\u00ed<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Grafick\u00e9 prvky<\/p><p class=\"nkz-benefit-desc\">Tvary, vzory, ikony exportovan\u00e9 v AI, SVG, PNG<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Fotografick\u00fd style guide<\/p><p class=\"nkz-benefit-desc\">Pravidla pro v\u00fdb\u011br a \u00fapravu fotografi\u00ed<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Designbook (PDF, 5\u201315 stran)<\/p><p class=\"nkz-benefit-desc\">Kompletn\u00ed manu\u00e1l s pravidly pou\u017eit\u00ed vizu\u00e1ln\u00ed identity<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Mockupy a aplikace<\/p><p class=\"nkz-benefit-desc\">Vizualizace identity na vizitk\u00e1ch, webu, merchu<\/p><\/li><\/ul><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4db9a5a e-flex e-con-boxed e-con e-parent\" data-id=\"4db9a5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f9cda3e e-con-full e-flex e-con e-child\" data-id=\"f9cda3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fb4ea elementor-widget elementor-widget-heading\" data-id=\"e0fb4ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak za\u010d\u00edt s vizu\u00e1ln\u00ed identitou<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da61538 e-con-full e-flex e-con e-child\" data-id=\"da61538\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb411fa elementor-widget elementor-widget-text-editor\" data-id=\"eb411fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"nkz-block\" aria-label=\"Jak za\u010d\u00edt s vizu\u00e1ln\u00ed identitou\"><p class=\"nkz-text\">Ka\u017ed\u00fd projekt je jedine\u010dn\u00fd. Rozsah vizu\u00e1ln\u00ed identity \u0161ijeme p\u0159esn\u011b podle pot\u0159eb va\u0161\u00ed zna\u010dky \u2013 od startup\u016f po rebranding etablovan\u00fdch firem.<\/p><div class=\"nkz-facts\" role=\"note\" aria-label=\"\u010casov\u00fd harmonogram\"><strong>\u010casov\u00fd harmonogram<\/strong><br \/>Celkov\u00e1 doba projektu: 4\u20136 t\u00fddn\u016f od \u00favodn\u00ed konzultace po p\u0159ed\u00e1n\u00ed<br \/><small>Anal\u00fdza a moodboard: 1 t\u00fdden \u2022 N\u00e1vrh koncept\u016f: 1\u20132 t\u00fddny \u2022 Dopracov\u00e1n\u00ed: 1\u20132 t\u00fddny \u2022 Designbook a finalizace: 1 t\u00fdden<\/small><\/div><div class=\"nkz-facts\" role=\"note\" aria-label=\"Rozsah projektu\"><strong>Co ovliv\u0148uje rozsah projektu<\/strong><br \/>Velikost firmy \u2022 Rozsah designbooku (5\u201315 stran) \u2022 Po\u010det aplikac\u00ed a mockup\u016f \u2022 Komplexnost grafick\u00e9ho syst\u00e9mu \u2022 Pot\u0159eba <span style=\"color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/nkz.studio\/en\/sluzby\/profesionalni-fotografie-a-video\/\">profesion\u00e1ln\u00ed fotografie<\/a> <\/span>\u2022 Urgence projektu<\/div><p class=\"nkz-text\"><strong>\u00a0<\/strong><\/p><p class=\"nkz-text\"><strong>Prvn\u00ed konzultace je v\u017edy zdarma.<\/strong> Probereme va\u0161i zna\u010dku a p\u0159iprav\u00edme n\u00e1vrh projektu v\u010detn\u011b cenov\u00e9 nab\u00eddky \u0161it\u00e9 na m\u00edru.<\/p><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a022e1f e-flex e-con-boxed e-con e-parent\" data-id=\"a022e1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f404500 e-con-full e-flex e-con e-child\" data-id=\"f404500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eddcc9 elementor-widget elementor-widget-heading\" data-id=\"1eddcc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rozd\u00edl mezi logem a vizu\u00e1ln\u00ed identitou<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82a1c8d e-con-full e-flex e-con e-child\" data-id=\"82a1c8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6893c elementor-widget elementor-widget-text-editor\" data-id=\"7e6893c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"nkz-block\" aria-label=\"Rozd\u00edl mezi logem a vizu\u00e1ln\u00ed identitou\"><p class=\"nkz-text\">\u010casto se setk\u00e1v\u00e1me s t\u00edm, \u017ee klienti si mysl\u00ed, \u017ee logo = vizu\u00e1ln\u00ed identita. Nen\u00ed to tak. Vysv\u011btl\u00edme rozd\u00edl:<\/p><ul class=\"nkz-benefit-list\"><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Logo<\/p><p class=\"nkz-benefit-desc\">Jeden grafick\u00fd symbol \u2022 Pou\u017e\u00edv\u00e1 se jako zna\u010dka \u2022 Rozpozn\u00e1vac\u00ed element \u2022 1\u20132 soubory (AI, PNG) \u2022 Bez pravidel pou\u017eit\u00ed \u2022 \u0158e\u0161en\u00ed na 1\u20132 t\u00fddny<\/p><\/li><li class=\"nkz-benefit\"><p class=\"nkz-benefit-title\">Visual identity<\/p><p class=\"nkz-benefit-desc\">Kompletn\u00ed vizu\u00e1ln\u00ed syst\u00e9m \u2022 Definuje, jak zna\u010dka vypad\u00e1 v\u0161ude \u2022 Vytv\u00e1\u0159\u00ed konzistentn\u00ed z\u00e1\u017eitek \u2022 Des\u00edtky soubor\u016f + designbook \u2022 Kompletn\u00ed guidelines a pravidla \u2022 Proces 4\u20136 t\u00fddn\u016f<\/p><\/li><\/ul><p class=\"nkz-subtitle\">Pro\u010d nesta\u010d\u00ed jen logo?<\/p><p class=\"nkz-text\">Bez vizu\u00e1ln\u00ed identity nev\u00edte, jak\u00e9 barvy pou\u017e\u00edvat na webu, jak\u00fd font zvolit pro prezentace, jak by m\u011bly vypadat va\u0161e soci\u00e1ln\u00ed s\u00edt\u011b nebo jak stylovat fotografie. Ka\u017ed\u00fd grafik nebo market\u00e9r vymysl\u00ed n\u011bco jin\u00e9ho a v\u00fdsledek je nesoudr\u017en\u00fd \u2013 web vypad\u00e1 jinak ne\u017e vizitky, prezentace jinak ne\u017e Instagram.<\/p><p class=\"nkz-text\">S vizu\u00e1ln\u00ed identitou m\u00e1te <strong>jasn\u00e1 pravidla v designbooku<\/strong> a ka\u017ed\u00fd, kdo pro v\u00e1s tvo\u0159\u00ed marketing, v\u00ed p\u0159esn\u011b, jak postupovat. V\u00fdsledek? Konzistentn\u00ed zna\u010dka, kter\u00e1 buduje d\u016fv\u011bru a rozpoznatelnost.<\/p><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24cd45 elementor-widget elementor-widget-html\" data-id=\"d24cd45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\/* Wrapper jen kv\u016fli rytmu sekce (bez pozad\u00ed) *\/\n.nkz-block{\n  margin: 0;\n}\n\/* Titulek a text *\/\n.nkz-title{\n  margin: 0;\n  color: var(--card-text, #0a0a0a);\n  font-size: 18px;\n  line-height: 1.2;\n}\n.nkz-text{\n  margin: 10px 0 0;\n  color: var(--card-text, #0a0a0a);\n  line-height: 1.65;\n}\n.nkz-text + .nkz-text{\n  margin-top: 10px;\n}\n\/* Podnadpis (men\u0161\u00ed ne\u017e .nkz-title, v\u011bt\u0161\u00ed ne\u017e .nkz-text) *\/\n.nkz-subtitle{\n  margin: 16px 0 0;\n  font-weight: 800;\n  color: var(--card-text, #0a0a0a);\n  font-size: 15px;\n  line-height: 1.35;\n}\n\/* Benefit grid (border-only) *\/\n.nkz-benefit-list{\n  list-style: none;\n  margin: 14px 0 0;\n  padding: 0;\n  display: grid;\n  gap: 12px;\n  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));\n}\n.nkz-benefit{\n  position: relative;\n  padding: 14px 14px 12px 36px;\n  border: 1px solid var(--card-border, rgba(0,0,0,.12));\n  border-radius: 4px;\n  background: transparent !important;\n  box-shadow: none !important;\n}\n.nkz-benefit::before{\n  content: \"\";\n  position: absolute;\n  left: 16px;\n  top: 20px;\n  width: 8px;\n  height: 8px;\n  border-radius: 999px;\n  background: rgba(0,0,0,.70);\n}\n.nkz-benefit-title{\n  margin: 0;\n  font-weight: 800;\n  color: var(--card-text, #0a0a0a);\n  line-height: 1.35;\n  font-size: 15px;\n}\n.nkz-benefit-desc{\n  margin: 6px 0 0;\n  color: var(--card-muted, rgba(0,0,0,.68));\n  font-size: 13.5px;\n  line-height: 1.55;\n}\n\/* Mobile *\/\n@media (max-width: 520px){\n  .nkz-benefit{ padding-left: 32px; }\n  .nkz-benefit::before{ left: 14px; }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4cd9c elementor-widget elementor-widget-gallery\" data-id=\"8a4cd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/nkz.studio\/wp-content\/uploads\/2026\/02\/Salesiani-vizualni-identita2.webp\" data-width=\"1920\" data-height=\"1280\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/nkz.studio\/wp-content\/uploads\/2026\/02\/Salesiani-vizualni-identita1.webp\" data-width=\"1920\" data-height=\"1280\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22a8b66 e-flex e-con-boxed e-con e-parent\" data-id=\"22a8b66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42d561c e-con-full e-flex e-con e-child\" data-id=\"42d561c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3811d8 elementor-widget elementor-widget-heading\" data-id=\"a3811d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vizu\u00e1ln\u00ed identita jako z\u00e1klad pro dal\u0161\u00ed kroky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-581e237 e-con-full e-flex e-con e-child\" data-id=\"581e237\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1bd9c elementor-widget elementor-widget-text-editor\" data-id=\"1c1bd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"nkz-block\" aria-label=\"Vizu\u00e1ln\u00ed identita jako z\u00e1klad pro dal\u0161\u00ed kroky\">\n  <h3 class=\"nkz-title\">Vizu\u00e1ln\u00ed identita jako z\u00e1klad pro dal\u0161\u00ed kroky<\/h3>\n  <p class=\"nkz-text\">Vizu\u00e1ln\u00ed identita je kl\u00ed\u010dov\u00fdm krokem v budov\u00e1n\u00ed zna\u010dky. Na vizu\u00e1ln\u00ed identitu navazuj\u00ed dal\u0161\u00ed slu\u017eby:<\/p>\n  <ul class=\"nkz-benefit-list nkz-benefit-list--dark\">\n    <li class=\"nkz-benefit\">\n      <p class=\"nkz-benefit-title\">Brand strategy<\/p>\n      <p class=\"nkz-benefit-desc\">Ide\u00e1ln\u011b p\u0159ed vizu\u00e1ln\u00ed identitou (kdo jste, pro koho, pro\u010d). <a href=\"https:\/\/nkz.studio\/en\/sluzby\/strategie-znacky\/\">V\u00edce o strategii zna\u010dky \u2192<\/a><\/p>\n    <\/li>\n    <li class=\"nkz-benefit\">\n      <p class=\"nkz-benefit-title\">Websites<\/p>\n      <p class=\"nkz-benefit-desc\">Web v souladu s vizu\u00e1ln\u00ed identitou a designbookem. <a href=\"https:\/\/nkz.studio\/en\/sluzby\/tvorba-webovych-stranek\/\">V\u00edce o tvorb\u011b web\u016f \u2192<\/a><\/p>\n    <\/li>\n    <li class=\"nkz-benefit\">\n      <p class=\"nkz-benefit-title\">Professional photo and video<\/p>\n      <p class=\"nkz-benefit-desc\">Vizu\u00e1ly odpov\u00eddaj\u00edc\u00ed fotografick\u00e9mu stylu z designbooku. <a href=\"https:\/\/nkz.studio\/en\/sluzby\/profesionalni-fotografie-a-video\/\">V\u00edce o fotografii \u2192<\/a><\/p>\n    <\/li>\n    <li class=\"nkz-benefit\">\n      <p class=\"nkz-benefit-title\">Design and printing of materials<\/p>\n      <p class=\"nkz-benefit-desc\">Vizitky, let\u00e1ky, bro\u017eury a dal\u0161\u00ed tiskoviny podle brand guidelines. <a href=\"https:\/\/nkz.studio\/en\/sluzby\/tistene-materialy\/\">V\u00edce o tiskov\u00fdch materi\u00e1lech \u2192<\/a><\/p>\n    <\/li>\n  <\/ul>\n  <div class=\"nkz-facts\" role=\"note\" aria-label=\"Doporu\u010den\u00ed\">\n    <strong>Doporu\u010dujeme za\u010d\u00edt strategi\u00ed, pak vytvo\u0159it vizu\u00e1ln\u00ed identitu a n\u00e1sledn\u011b web.<\/strong> Toto po\u0159ad\u00ed zaji\u0161\u0165uje konzistentn\u00ed a efektivn\u00ed v\u00fdsledek \u2013 ka\u017ed\u00fd krok stav\u00ed na p\u0159edchoz\u00edm.\n  <\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c0b8c elementor-widget elementor-widget-html\" data-id=\"25c0b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\/* Base *\/\n.nkz-block{\n  margin: 0;\n}\n.nkz-title{\n  margin: 0;\n  color: var(--card-text, #0a0a0a);\n  font-size: 18px;\n  line-height: 1.2;\n}\n.nkz-text{\n  margin: 10px 0 0;\n  color: var(--card-text, #0a0a0a);\n  line-height: 1.65;\n}\n\/* Benefit grid *\/\n.nkz-benefit-list{\n  list-style: none;\n  margin: 14px 0 0;\n  padding: 0;\n  display: grid;\n  gap: 12px;\n  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));\n}\n.nkz-benefit{\n  position: relative;\n  padding: 14px 14px 12px 36px;\n  border: 1px solid var(--card-border, rgba(0,0,0,.12));\n  border-radius: 4px;\n  background: transparent !important;\n  box-shadow: none !important;\n}\n.nkz-benefit::before{\n  content: \"\";\n  position: absolute;\n  left: 16px;\n  top: 20px;\n  width: 8px;\n  height: 8px;\n  border-radius: 999px;\n  background: rgba(0,0,0,.70);\n}\n.nkz-benefit-title{\n  margin: 0;\n  font-weight: 800;\n  color: var(--card-text, #0a0a0a);\n  line-height: 1.35;\n  font-size: 15px;\n}\n.nkz-benefit-desc{\n  margin: 6px 0 0;\n  color: var(--card-muted, rgba(0,0,0,.68));\n  font-size: 13.5px;\n  line-height: 1.55;\n}\n\n\/* === DARK VARIANT (jen boxy) === *\/\n.nkz-benefit-list--dark .nkz-benefit{\n  background: #2e2e2e !important;\n  border-color: rgba(255,255,255,.15);\n}\n.nkz-benefit-list--dark .nkz-benefit::before{\n  background: rgba(255,255,255,.80);\n}\n.nkz-benefit-list--dark .nkz-benefit-title{\n  color: #fff;\n}\n.nkz-benefit-list--dark .nkz-benefit-desc{\n  color: rgba(255,255,255,.75);\n}\n.nkz-benefit-list--dark .nkz-benefit a{\n  color: #fff;\n  text-decoration-color: rgba(255,255,255,.35);\n}\n.nkz-benefit-list--dark .nkz-benefit a:hover{\n  text-decoration-color: rgba(255,255,255,.70);\n}\n\n\/* Facts box (norm\u00e1ln\u00ed) *\/\n.nkz-facts{\n  margin-top: 14px;\n  padding: 14px 16px;\n  border-radius: 4px;\n  border: 1px solid var(--card-border, rgba(0,0,0,.12));\n  background: transparent !important;\n  box-shadow: none !important;\n  color: var(--card-text, #0a0a0a);\n  line-height: 1.6;\n}\n.nkz-facts small{\n  display: block;\n  margin-top: 8px;\n  color: var(--card-muted, rgba(0,0,0,.68));\n  font-size: 13px;\n  line-height: 1.45;\n}\n\/* Odkazy (norm\u00e1ln\u00ed sekce) *\/\n.nkz-block a{\n  color: var(--card-text, #0a0a0a);\n  text-decoration: underline;\n  text-decoration-color: rgba(0,0,0,.22);\n  text-underline-offset: 3px;\n  text-decoration-thickness: 1px;\n}\n.nkz-block a:hover{\n  text-decoration-color: rgba(0,0,0,.55);\n}\n\/* Mobile *\/\n@media (max-width: 520px){\n  .nkz-benefit{ padding-left: 32px; }\n  .nkz-benefit::before{ left: 14px; }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-054f990 e-flex e-con-boxed e-con e-parent\" data-id=\"054f990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ac0fe1 e-con-full e-flex e-con e-child\" data-id=\"8ac0fe1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71eb95f elementor-widget elementor-widget-heading\" data-id=\"71eb95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jste p\u0159ipraveni na profesion\u00e1ln\u00ed vizu\u00e1ln\u00ed identitu?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3e6fa e-con-full e-flex e-con e-child\" data-id=\"2b3e6fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e3993 elementor-widget elementor-widget-text-editor\" data-id=\"c7e3993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"nkz-block\" aria-label=\"Konzultace zdarma\"><p class=\"nkz-text nkz-text--lead\">Pokud chcete zna\u010dku, kter\u00e1 vypad\u00e1 profesion\u00e1ln\u011b, je konzistentn\u00ed a zapamatovateln\u00e1, za\u010dn\u011bte s vizu\u00e1ln\u00ed identitou. <strong>Prvotn\u00ed konzultace je zdarma<\/strong> \u2013 probereme va\u0161i zna\u010dku a navrhneme, jak by m\u011bl projekt vypadat.<\/p><div class=\"nkz-cta\" role=\"region\" aria-label=\"Rezervace konzultace zdarma\"><div class=\"nkz-tags\" aria-label=\"Parametry konzultace\"><span class=\"tag tag--solid\">45\u201360 min<\/span><br \/><span class=\"tag tag--outline\">online \/ Brno<\/span><\/div><p class=\"nkz-cta-title\">Rezervujte si konzultaci zdarma<\/p><p class=\"nkz-cta-desc\">Probereme va\u0161i zna\u010dku, c\u00edle a navrhneme optim\u00e1ln\u00ed \u0159e\u0161en\u00ed pro vizu\u00e1ln\u00ed identitu.<\/p><div class=\"nkz-cta-actions\"><a class=\"nkz-btn nkz-btn--primary\" href=\"https:\/\/nkz.studio\/en\/kontakt\/\">M\u00e1m z\u00e1jem o konzultaci<\/a><br \/><a class=\"nkz-btn nkz-btn--ghost\" href=\"https:\/\/nkz.studio\/en\/kontakt\/\">Napsat dotaz<\/a><\/div><div class=\"nkz-cta-foot\" aria-label=\"Detaily konzultace\"><ul><li>Konzultace trv\u00e1 45\u201360 minut<\/li><li>Online nebo v na\u0161em studiu v Brn\u011b<\/li><li>\u017d\u00e1dn\u00e9 z\u00e1vazky, jen up\u0159\u00edmn\u00e1 diskuse o va\u0161ich mo\u017enostech<\/li><\/ul><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a3757 elementor-widget elementor-widget-html\" data-id=\"52a3757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\/* === SEKCE === *\/\n.nkz-block{\n  margin: 0;\n}\n\n\/* Nadpisy a text *\/\n.nkz-title{\n  margin: 0;\n  color: var(--card-text, #0a0a0a);\n  font-size: 18px;\n  line-height: 1.2;\n}\n.nkz-text{\n  margin: 10px 0 0;\n  color: var(--card-text, #0a0a0a);\n  line-height: 1.65;\n}\n.nkz-text + .nkz-text{\n  margin-top: 10px;\n}\n.nkz-subtitle{\n  margin: 16px 0 0;\n  font-weight: 800;\n  color: var(--card-text, #0a0a0a);\n  font-size: 15px;\n  line-height: 1.35;\n}\n\n\/* === BENEFIT BOXY (sv\u011btle \u0161ed\u00e9 #F7F7F7) === *\/\n.nkz-benefit-list{\n  list-style: none;\n  margin: 14px 0 0;\n  padding: 0;\n  display: grid;\n  gap: 12px;\n  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));\n}\n.nkz-benefit{\n  position: relative;\n  padding: 14px 14px 12px 36px;\n  border: 1px solid rgba(0,0,0,.08);\n  border-radius: 4px;\n  background: #F7F7F7 !important;\n  box-shadow: none !important;\n}\n.nkz-benefit::before{\n  content: \"\";\n  position: absolute;\n  left: 16px;\n  top: 20px;\n  width: 8px;\n  height: 8px;\n  border-radius: 999px;\n  background: rgba(0,0,0,.70);\n}\n.nkz-benefit-title{\n  margin: 0;\n  font-weight: 800;\n  color: var(--card-text, #0a0a0a);\n  line-height: 1.35;\n  font-size: 15px;\n}\n.nkz-benefit-desc{\n  margin: 6px 0 0;\n  color: var(--card-muted, rgba(0,0,0,.68));\n  font-size: 13.5px;\n  line-height: 1.55;\n}\n\n\/* === INFO BOXY (tmav\u00e9 #2e2e2e) === *\/\n\n\/* Callout *\/\n.callout{\n  margin-top: 14px;\n  display: grid;\n  grid-template-columns: 40px 1fr;\n  gap: 12px;\n  align-items: start;\n  background: #2e2e2e !important;\n  border: 1px solid rgba(255,255,255,.15);\n  border-radius: 4px;\n  padding: 14px 14px 12px;\n  color: #fff;\n  line-height: 1.65;\n}\n.callout-icon{\n  width: 32px;\n  height: 32px;\n  border-radius: 4px;\n  display: grid;\n  place-items: center;\n  background: transparent;\n  border: 1px solid rgba(255,255,255,.15);\n  margin-top: 2px;\n}\n.callout-icon::before{\n  content: \"\";\n  width: 8px;\n  height: 8px;\n  border-radius: 999px;\n  background: rgba(255,255,255,.80);\n}\n.callout-title{\n  font-weight: 800;\n  margin-right: 8px;\n  color: #fff;\n}\n.callout small{\n  display: block;\n  margin-top: 6px;\n  color: rgba(255,255,255,.70);\n  font-size: 13.5px;\n  line-height: 1.45;\n}\n\n\/* Facts *\/\n.nkz-facts{\n  margin-top: 14px;\n  padding: 14px 16px;\n  border-radius: 4px;\n  border: 1px solid rgba(255,255,255,.15);\n  background: #2e2e2e !important;\n  box-shadow: none !important;\n  color: #fff;\n  line-height: 1.6;\n}\n.nkz-facts small{\n  display: block;\n  margin-top: 8px;\n  color: rgba(255,255,255,.70);\n  font-size: 13px;\n  line-height: 1.45;\n}\n.nkz-facts a{\n  color: #fff;\n  text-decoration: underline;\n  text-decoration-color: rgba(255,255,255,.35);\n  text-underline-offset: 3px;\n}\n.nkz-facts a:hover{\n  text-decoration-color: rgba(255,255,255,.70);\n}\n\n\/* === TIMELINE (sv\u011btle \u0161ed\u00e9 #F7F7F7) === *\/\n.nkz-timeline{\n  list-style: none;\n  margin: 14px 0 0;\n  padding: 0;\n  display: grid;\n  gap: 10px;\n}\n.nkz-t-item{\n  display: grid;\n  grid-template-columns: 36px 1fr;\n  gap: 12px;\n  align-items: start;\n  border: 1px solid rgba(0,0,0,.08);\n  border-radius: 4px;\n  padding: 12px 14px;\n  background: #F7F7F7 !important;\n  box-shadow: none !important;\n}\n.nkz-t-badge{\n  width: 28px;\n  height: 28px;\n  border-radius: 4px;\n  border: 1px solid rgba(0,0,0,.12);\n  display: grid;\n  place-items: center;\n  font-weight: 800;\n  color: var(--nkz-text, #0a0a0a);\n  line-height: 1;\n  margin-top: 2px;\n}\n.nkz-t-title{\n  margin: 0;\n  font-weight: 800;\n  color: var(--nkz-text, #0a0a0a);\n  line-height: 1.35;\n  font-size: 15px;\n}\n.nkz-t-meta{\n  display: flex;\n  flex-wrap: wrap;\n  gap: 6px;\n  margin-top: 8px;\n}\n.nkz-chip{\n  display: inline-flex;\n  align-items: center;\n  padding: 6px 10px;\n  border-radius: 999px;\n  border: 1px solid rgba(0,0,0,.12);\n  background: transparent !important;\n  color: var(--nkz-text, #0a0a0a);\n  font-size: 13px;\n  line-height: 1;\n  opacity: .9;\n}\n.nkz-t-text{\n  margin: 10px 0 0;\n  color: var(--nkz-muted, rgba(0,0,0,.68));\n  font-size: 13.5px;\n  line-height: 1.55;\n}\n\n\/* === CTA (sv\u011btle \u0161ed\u00e1 #F7F7F7) === *\/\n.nkz-cta{\n  margin-top: 14px;\n  padding: 16px;\n  border: 1px solid rgba(0,0,0,.08);\n  border-radius: 4px;\n  background: #F7F7F7 !important;\n  color: var(--nkz-text, #0a0a0a);\n}\n.nkz-tags{\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n  margin-bottom: 12px;\n}\n.tag{\n  display: inline-flex;\n  align-items: center;\n  padding: 6px 10px;\n  border-radius: 4px;\n  border: 1px solid rgba(0,0,0,.12);\n  font-size: 13px;\n  line-height: 1;\n  color: var(--nkz-text, #0a0a0a);\n  background: transparent !important;\n}\n.tag--solid{\n  border-color: rgba(10,10,10,.22);\n}\n.tag--outline{\n  border-color: rgba(0,0,0,.12);\n  color: var(--nkz-muted, rgba(0,0,0,.68));\n}\n.nkz-cta-title{\n  margin: 0;\n  font-weight: 800;\n  line-height: 1.3;\n  color: var(--nkz-text, #0a0a0a);\n}\n.nkz-cta-desc{\n  margin: 8px 0 0;\n  color: var(--nkz-muted, rgba(0,0,0,.68));\n  line-height: 1.55;\n}\n.nkz-cta-actions{\n  margin-top: 14px;\n  display: flex;\n  flex-wrap: wrap;\n  gap: 10px;\n}\n.nkz-btn{\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  gap: 8px;\n  padding: 10px 12px;\n  border-radius: 4px;\n  border: 1px solid rgba(0,0,0,.12);\n  text-decoration: none !important;\n  box-shadow: none !important;\n  line-height: 1.1;\n  color: var(--nkz-text, #0a0a0a);\n  background: transparent !important;\n  transition: transform .06s ease, border-color .15s ease, opacity .15s ease;\n}\n.nkz-btn:hover{\n  border-color: rgba(10,10,10,.22);\n}\n.nkz-btn:active{\n  transform: translateY(1px);\n}\n.nkz-btn--primary{\n  background: #0a0a0a !important;\n  border-color: #0a0a0a;\n  color: #fff;\n}\n.nkz-btn--primary:hover{\n  opacity: .92;\n}\n.nkz-btn--ghost{\n  background: transparent !important;\n  color: var(--nkz-text, #0a0a0a);\n}\n.nkz-btn:focus-visible{\n  outline: 2px solid rgba(10,10,10,.35);\n  outline-offset: 2px;\n}\n.nkz-cta-foot{\n  margin-top: 12px;\n  padding-top: 12px;\n  border-top: 1px solid rgba(0,0,0,.12);\n  color: var(--nkz-muted, rgba(0,0,0,.68));\n  font-size: 13.5px;\n  line-height: 1.55;\n}\n.nkz-cta-foot ul{\n  margin: 0;\n  padding-left: 18px;\n}\n.nkz-cta-foot li{\n  margin: 6px 0 0;\n}\n.nkz-cta-foot li:first-child{ margin-top: 0; }\n.nkz-cta .nkz-btn--primary,\n.nkz-cta .nkz-btn--primary:visited,\n.nkz-cta .nkz-btn--primary:hover,\n.nkz-cta .nkz-btn--primary:focus,\n.nkz-cta .nkz-btn--primary:active{\n  color: #fff !important;\n}\n.nkz-cta .nkz-btn--primary *{\n  color: #fff !important;\n}\n\n\/* === ODKAZY === *\/\n.nkz-block a{\n  color: var(--card-text, #0a0a0a);\n  text-decoration: underline;\n  text-decoration-color: rgba(0,0,0,.22);\n  text-underline-offset: 3px;\n  text-decoration-thickness: 1px;\n}\n.nkz-block a:hover{\n  text-decoration-color: rgba(0,0,0,.55);\n}\n\n\/* === MOBILE === *\/\n@media (max-width: 520px){\n  .nkz-benefit{ padding-left: 32px; }\n  .nkz-benefit::before{ left: 14px; }\n  .callout{\n    grid-template-columns: 1fr;\n  }\n  .callout-icon{\n    display: none;\n  }\n  .nkz-t-item{ grid-template-columns: 1fr; }\n  .nkz-t-badge{ display: none; }\n  .nkz-btn{ width: 100%; }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vytv\u00e1\u0159\u00edme vizu\u00e1ln\u00ed identity, kter\u00e9 p\u0159itahuj\u00ed spr\u00e1vn\u00e9 z\u00e1kazn\u00edky a zvy\u0161uj\u00ed vn\u00edmanou hodnotu. Vizu\u00e1ln\u00ed identita Vizu\u00e1ln\u00ed identita je ucelen\u00fd grafick\u00fd syst\u00e9m, kter\u00fd definuje, jak va\u0161e zna\u010dka vypad\u00e1. Zahrnuje logo, barvy, typografii, grafick\u00e9 prvky a jejich aplikaci na v\u0161ech materi\u00e1lech. Bez vizu\u00e1ln\u00ed identity m\u00e1 ka\u017ed\u00fd grafik jinou p\u0159edstavu a zna\u010dka vypad\u00e1 nesoudr\u017en\u011b. V praxi to znamen\u00e1, \u017ee ka\u017ed\u00fd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":922,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":166,"footnotes":""},"class_list":["post-965","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/pages\/965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/comments?post=965"}],"version-history":[{"count":10,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/pages\/965\/revisions"}],"predecessor-version":[{"id":7257,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/pages\/965\/revisions\/7257"}],"up":[{"embeddable":true,"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/pages\/922"}],"wp:attachment":[{"href":"https:\/\/nkz.studio\/en\/wp-json\/wp\/v2\/media?parent=965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}