The marketer

The marketer is an individual or professional who is involved in the field of marketing. Marketing is a key element to the success of any business as it focuses on identifying, creating, communicating and delivering value to customers. The role of a marketer is crucial within the corporate strategy as it contributes to the growth and development of the organization. In this article, we will discuss in detail what a marketer does, how to identify a good marketer, how much their services cost and where to find one.

What a marketer does:

• Market research: Conducts market and customer analysis to understand their needs, preferences and behaviours. This enables him to better target and design appropriate marketing campaigns.
• Planning and strategy: Developed by marketing plans and strategies, that help the organisation achieve its objectives. This may include determining target markets, differentiating from competitors and identifying marketing channels.
• Marketing communication: A marketer takes care of promoting products or services through various channels such as television, radio, press releases, social media, email marketing and more.
• Branding: It helps build a strong brand for the company that creates a positive impression with customers and differentiates it from competitors.
• Performance Analysis: Monitors and evaluates the effectiveness of marketing campaigns and measures to make necessary adjustments to improve performance.
• Online marketing: It focuses on digital marketing tools such as SEO (search engine optimization), PPC (pay per click), content marketing and social media.

How to know a good marketer:

• Experience and education: A good marketer has relevant experience and education in marketing. He or she may have formal marketing education or have acquired knowledge of practices and trends through internships and self-study.
• Creativity: The ability to come up with innovative and creative ideas is a key quality of a good marketer. He can break the routine and stand out from the crowd.
• Analytical skills: The ability to analyze data and results from marketing campaigns allows him to understand what's working and what's not and make important adjustments to improve performance.
• Communication skills: A good marketer must be able to communicate clearly with customers, team and management. His ability to present ideas and strategies is crucial to the success of campaigns.
• Results orientation: The ability to set measurable goals and achieve them is an important quality of a good marketer.

How much does a marketer cost:

The cost of a marketer's services varies depending on several factors such as experience, skills, geographic location and scope of work. Some marketers work as employees of businesses, while others may offer their services as independent consultants. Fees may be set on an hourly, project or monthly basis.

Where to find a marketer:

• Marketing agencies: Specialist marketing agencies offer a wide range of marketing services and may be suitable for smaller businesses or those without an in-house marketing team.
• Professional networks: Platforms for professional networks, such as LinkedIn, can be a useful resource for finding qualified marketers.
• Website and social media: Marketers who offer their services as freelancers often promote their portfolio and testimonials on their websites and social media.
• Personal recommendation: Personal recommendations from friends and business associates can lead to finding a quality marketer.
• Online marketplace: There are also online marketplaces where you can hire freelance marketers or consultants for projects.

In practice, this can be a very broad and diverse field with different specialisms and depths of knowledge. Choosing the right marketer depends on the specific needs and goals of your business.